Project Overview:
For this semester-long project, we focused on creating an innovative sustainable dining experience that built upon the slow food movement with the goal of the experience to nourish the mind and body through food and education to create both environmental and social change. The project aims to explore how the purpose, programmatic development, and design of a dining experience can bridge the gap between urban communities that value the slow food movement with communities that struggle with food insecurity, proper nutrition, and the epidemic of food deserts.
Group Members:
Brianna Gallagher (3rd year Visual Communication Design) - narrative, personas and user journeys, digital mockups
Ellie Armstrong (4th year Visual Communication Design)- branding and presentation layout
Jason Dionisio (3rd year Industrial Design)- packaging design and Chicago school research
Theresa Pham (4th year Industrial Design)- bus sketches and video
Averi Wolf (3rd year Interior Design)-renderings of physical space
Brooke Koch (3rd year Interior Design)- renderings of physical space
Tools Involved:
Miro, Figma, Photoshop, Illustrator, & Autodesk Revit
Context:
Brand Statement
Brand Mission
Our Purpose
Brand Avocado
Description of Hub
Description of services at the hub
Description of Outreach
Description of Outreach Services
Process:
In this project,
Research on Chicago Location
Inspiration
Physical, Human, & Digital Experience Workshop with Landor & Fitch
Miro Board
User Journey 1
User Journey 2
Sketch I drew that inspired the physical space
Final Deliverable: Personas
Final Deliverable: Spaces, Merch,and Digital Touchpoints
Outdoor View & Compost Digital Touchpoint
1st Floor Refillery View 1
1st Floor Refillery View 2
1st Floor Refillery- Grab 'n go & Merchandise Wall
1st Floor Refillery- Brand Mission & Grab 'n go
1st Floor Refillery-Checkout
1st Floor Refillery- Kid's Space
Pando Mobile App
Merchandise- Aprons
Merchandise- Hats
Merchandise- Tote Bag
2nd Floor- Speaker Space
2nd Floor- Kid's Space
2nd Floor- Kitchen View 1
2nd Floor- Kitchen Mural
2nd Floor- Kitchen View 2
2nd Floor- Speaker Space View 2
2nd Floor- Lookout to Refillery
3rd Floor- Food Truck
3rd Floor- Lookout
3rd Floor- Quick Dining
3rd Floor- Quick Dining View 2
Pando Bus for Outreach
Reflection:
This semester-long project was one of my favorites and it definitely challenged me to step out of my comfort zone. There was so much research and information that went behind it and influence dozens of choices. I contributed to this project through the creation of the mission and brand, personas and user journeys, digital touchpoints, and various photoshopped images. This project challenged me to think of user experience in a physical space rather than digital, and it allowed me to think of how graphic design and a mobile app can be used to complement a space.
