This case study was part of the Sophomore Summit that I did with Abercrombie & Fitch Co. We were tasked as a group of 10 to create a 5-piece collection for the Spring/Summer 2023 collection. We had 1.5 days to complete a concept board, mood board, customer profile, design flats, trend research, and a marketing campaign. As one of only two graphic designers on this team, I was tasked with creating graphic prints, accessories, an Instagram post, and an email push. It was also my idea to create sustainable clothing tags made of seed paper that customers could plant after their purchase and to partner with One Tree Planted which is a nonprofit that plants one tree for every dollar donated. The other graphic designer worked on the TikTok video. For this project, I used Figma for collaboration as well as Adobe Photoshop and Illustrator for the graphics. Our team ended up winning first place in this competition.
